Design
In comparison to static, slide-based training, CSF will utilize video and multimedia to create an engaging and memorable learning experience. This approach is grounded in extensive research on cognitive load, multimedia learning, and adult education.
Video as a Tool: Engagement + Cognitive Design
Research from Vanderbilt University shows that educational videos are most effective when they balance visual and auditory information, manage cognitive load, and include opportunities for reflection or active learning. This approach supports higher retention and learner engagement than traditional slide presentations. (1).
Multimedia instruction for adults
Studies on adult learning confirm that multimedia formats combining visuals, narration, and interactivity, help learners absorb and retain information more effectively than static materials. Adult learners trained with multimedia methods demonstrated stronger learning outcomes and higher satisfaction (2).
Meta-analysis of video/animation effectiveness
Meta-analyses show that animated and narrated content significantly enhances understanding when used to explain processes or dynamic concepts. Importantly, effectiveness depends on design clarity, pacing, and relevance are key to preventing overload (3, 4).
Meta-principles of multimedia design
A meta-meta-analysis from the Review of Educational Research synthesized over 1,000 studies on multimedia design. It found that well-designed multimedia instruction improves learning outcomes by an average effect size of g = 0.38. The most effective design principles include:
Combining visual and auditory information (dual-channel processing).
Segmenting lessons into short, focused units.
Using cues, captions, and signaling to draw attention to key information.
Avoiding extraneous visuals or text that increase cognitive load.
Including conversational narration or human voiceovers to improve learner connection.
These findings directly support CSF’s use of short, Vox-style videos to teach mandated reporters through dynamic narration, purposeful visuals, and real-world scenarios (5).
Video design matters (online context)
Research on online video learning emphasizes that attention declines rapidly after 6–9 minutes, making shorter, narrative-driven videos the most effective format. Visual pacing, clear narration, and emotionally resonant storytelling are key for sustained engagement (6).
Video Style Example
The example below illustrates CSF’s intended video style; concise, visually engaging, and grounded in evidence-based communication design. This format effectively sustains viewer attention, simplifies complex topics, and reinforces key learning objectives through narrative-driven visuals.
Potential Design Partners
CSF selected Chicago-based production partners for their proven expertise in social impact storytelling and motion design. Chicago’s creative market offers access to nationally recognized studios skilled in educational and public health communication, making it an ideal hub for developing evidence-based, emotionally resonant training media that align with CSF’s national mission.
Sources
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